Straight talk on running an online store.
Platform migrations, AI shopping, B2B and digital stores, and what it means to actually own your ecommerce platform.
Migrations
Why store owners move from WooCommerce to a managed, self-hosted platform
WooCommerce is free to install and expensive to keep healthy. Here is what pushes merchants to move, what they gain, and when staying put is the right call.
Migrations
Why merchants move from Shopify to a store they own
Shopify is excellent until the monthly fees, app subscriptions and platform limits start to outweigh the convenience. What pushes merchants to move, and what to weigh first.
Migrations
Why merchants move from BigCommerce to a store they control
BigCommerce suits many growing stores, but plan tiers tied to sales and a hosted ceiling push some merchants to look elsewhere. What drives the move and what to check before you do.
AI commerce
How to prepare your online store for shopping with AI
More shoppers now ask an AI assistant what to buy. A practical checklist for making your catalogue readable by AI, without hype and without promising rankings.
AI commerce
What agentic commerce actually does for a store
Agentic commerce lets AI assistants discover, compare and help buy on a shopper's behalf. What it can realistically improve for merchants, and what to stay sceptical about.
B2B
Building a B2B and wholesale online store that buyers actually use
Trade accounts, customer-group pricing and quote requests are what separate a wholesale store from a retail one with a login. What a good B2B setup includes.
Digital stores
How to sell digital products online without gluing plugins together
Downloads, license keys and a customer library are the core of a digital store. What the setup needs, why file storage matters, and how to avoid piracy headaches.
Marketplaces
How to launch a curated multi-vendor marketplace
A marketplace is two businesses at once: one for sellers, one for shoppers. What a vendor marketplace needs, how commissions work, and how to start small without losing control.
Ownership
Self-hosted ecommerce: what owning your platform really means
Self-hosting means you hold the code, the data and the choices. What you gain, what you take on, and how to get the benefits without becoming a sysadmin.
Done for you
A custom online store, built for you, so you can focus on selling
You can run a business or build a website, rarely both well. How a done-for-you store works, what is included, and how it compares with doing it yourself.