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Straight talk on running an online store.

Platform migrations, AI shopping, B2B and digital stores, and what it means to actually own your ecommerce platform.

Migrations Why store owners move from WooCommerce to a managed, self-hosted platform WooCommerce is free to install and expensive to keep healthy. Here is what pushes merchants to move, what they gain, and when staying put is the right call. 3 min read Migrations Why merchants move from Shopify to a store they own Shopify is excellent until the monthly fees, app subscriptions and platform limits start to outweigh the convenience. What pushes merchants to move, and what to weigh first. 3 min read Migrations Why merchants move from BigCommerce to a store they control BigCommerce suits many growing stores, but plan tiers tied to sales and a hosted ceiling push some merchants to look elsewhere. What drives the move and what to check before you do. 3 min read AI commerce How to prepare your online store for shopping with AI More shoppers now ask an AI assistant what to buy. A practical checklist for making your catalogue readable by AI, without hype and without promising rankings. 3 min read AI commerce What agentic commerce actually does for a store Agentic commerce lets AI assistants discover, compare and help buy on a shopper's behalf. What it can realistically improve for merchants, and what to stay sceptical about. 3 min read B2B Building a B2B and wholesale online store that buyers actually use Trade accounts, customer-group pricing and quote requests are what separate a wholesale store from a retail one with a login. What a good B2B setup includes. 3 min read Digital stores How to sell digital products online without gluing plugins together Downloads, license keys and a customer library are the core of a digital store. What the setup needs, why file storage matters, and how to avoid piracy headaches. 3 min read Marketplaces How to launch a curated multi-vendor marketplace A marketplace is two businesses at once: one for sellers, one for shoppers. What a vendor marketplace needs, how commissions work, and how to start small without losing control. 3 min read Ownership Self-hosted ecommerce: what owning your platform really means Self-hosting means you hold the code, the data and the choices. What you gain, what you take on, and how to get the benefits without becoming a sysadmin. 3 min read Done for you A custom online store, built for you, so you can focus on selling You can run a business or build a website, rarely both well. How a done-for-you store works, what is included, and how it compares with doing it yourself. 3 min read
One more thing

Add the AI shopping & merchant agents?

£159 one-time, added to this order. Shopping and merchant agents, plus AI Commerce catalogue checks and private discovery feeds. You bring your own Claude or OpenAI key for the agents. OpenAI commerce onboarding and delivery are separate. What they do →